Malbec Argentino is the variety that most accurately reflects the evolution of our wine industry. Today Argentina is synonymous with Malbec, having achieved a direct association with the varietal. Renowned by its diversity, high quality and elegance, it marks a constant innovation in the wine scene worldwide.

Created by Wines of Argentina, Malbec World Day seeks to position Argentine Malbec as one of the most prominent in the world. For that reason, every April 17th, and throughout the whole month, different activities are carried out in the main cities around the globe to celebrate the success of our flagship grape.